Virálny marketing v komunikačnej stratégii firiem dizertačná práca
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| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
2014
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MARC
| LEADER | 00000nbm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0190777 | ||
| 005 | 20240502073217.1 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Virálny marketing v komunikačnej stratégii firiem |b dizertačná práca |c Peter Paľko ; školiteľ: Helena Labská |
| 264 | 1 | |a Bratislava |c 2014 | |
| 300 | |a 146 s. | ||
| 610 | 2 | 0 | |a marketing virálny |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Paľko, Peter, 1987- | |
| 700 | 1 | |a Labská, Helena | |
| 710 | 2 | |a Obchodná fakulta EU. Katedra marketingu | |