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Strategic marketing and manage...
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Strategic marketing and management of private labels
Možnosti uplatnenia privátnych značiek na spotrebiteľskom trhu.
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Bibliographic Details
Main Author:
Šalamoun, Jan
Other Authors:
Kubínová, Jana
,
Pavezová, Iveta
Format:
Book Chapter
Language:
English
Subjects:
značky maloobchodné
manažment
konkurencia
trh spotrebiteľský
marketing strategický
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