<The> Perception of event marketing as a part of marketing communication
Vnímanie event marketingu ako súčasti integrovanej marketingovej komunikácie.
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| Formato: | Capítulo de Livro |
| Idioma: | inglês |
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| 245 | 1 | 0 | |a <The> Perception of event marketing as a part of marketing communication |c Eva Kotová |
| 520 | |a Vnímanie event marketingu ako súčasti integrovanej marketingovej komunikácie. | ||
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| 610 | 2 | 0 | |a event marketing |
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| 610 | 2 | 0 | |a stratégia marketingová |
| 100 | 1 | |a Kotová, Eva | |