<The> Perception of event marketing as a part of marketing communication
Vnímanie event marketingu ako súčasti integrovanej marketingovej komunikácie.
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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| 005 | 20231211131812.1 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a <The> Perception of event marketing as a part of marketing communication |c Eva Kotová |
| 520 | |a Vnímanie event marketingu ako súčasti integrovanej marketingovej komunikácie. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a event marketing |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a stratégia marketingová |
| 100 | 1 | |a Kotová, Eva | |