Product strategy and management

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Bibliographic Details
Main Author:	Baker, Michael
Other Authors:	Hart, Susan
Format:	Book
Language:	English
Published:	Harlow FT Prentice Hall/Pearson Education 2007
Edition:	2nd ed.
Subjects:	manažment stratégia podnikateľská produkty konkurencia cyklus výrobku životný správanie spotrebiteľa
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