Unusual advertising or the dawn of a traditional component of marketing communications?
Reklama a propagácia realizovaná prostredníctvom masmédií.
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0196701 | ||
| 005 | 20220722103828.8 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Unusual advertising or the dawn of a traditional component of marketing communications? |c Pavel Štrach |
| 520 | |a Reklama a propagácia realizovaná prostredníctvom masmédií. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a technológie informačné |
| 610 | 2 | 0 | |a technológie komunikačné |
| 100 | 1 | |a Štrach, Pavel | |