Personality of Consumer as a Factor of the Purchasing Behavoiur in the Retail Unit

Vzorka 11389 spotrebiteľov v Bratislave vyhodnotená metódami viacdimenzionálneho škálovania a GIS.

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Bibliographic Details
Main Author: Kita, Pavol
Other Authors: Kitová, Veronika, Grossmanová, Marta
Format: Book Chapter
Language:English
Subjects:
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