Impact of consumer values on effective advertising message development
Rebríček hodnôt spotrebiteľa a vyvodenie hypotéz o jeho správaní. Testovanie hypotéz modelom MECCAS.
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000nla a2200000 4500 | ||
|---|---|---|---|
| 001 | 0197305 | ||
| 005 | 20240502073333.1 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Impact of consumer values on effective advertising message development |c Barbora Paholková, Sherzod Karimov |
| 520 | |a Rebríček hodnôt spotrebiteľa a vyvodenie hypotéz o jeho správaní. Testovanie hypotéz modelom MECCAS. | ||
| 610 | 2 | 0 | |a preferencie spotrebiteľské |
| 610 | 2 | 0 | |a hypotézy |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Paholková, Barbora | |
| 700 | 1 | |a Karimov, Sherzod | |