Priamy marketing a perspektívy jeho rozvoja na Slovensku dizertačná práca

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Bibliographic Details
Main Author:	Nízka, Helena
Corporate Author:	Obchodná fakulta EU. Katedra marketingu
Other Authors:	Čihovská, Viera
Format:	Book
Language:	Slovak
Published:	Bratislava 1997
Subjects:	marketing priamy marketing komunikácia marketingová Slovensko
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