Leading digital strategy driving business growth through effective e-commerce
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2015
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0204535 | ||
| 005 | 20240311131001.6 | ||
| 020 | |a 978-0-7494-7309-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Leading digital strategy |b driving business growth through effective e-commerce |c Christopher Bones and James Hammersley |
| 264 | 1 | |a London |b Kogan Page |c 2015 | |
| 300 | |a 232 s. | ||
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a digitalizácia |
| 610 | 2 | 0 | |a pracovníci riadiaci |
| 610 | 2 | 0 | |a lídri |
| 610 | 2 | 0 | |a konkurencieschopnosť |
| 610 | 2 | 0 | |a obchod elektronický |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a pošta elektronická |
| 610 | 2 | 0 | |a riadenie predaja |
| 610 | 2 | 0 | |a vodcovstvo |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a modely riadenia |
| 610 | 2 | 0 | |a stratégia podnikateľská |
| 100 | 1 | |a Bones, Christopher | |
| 700 | 1 | |a Hammersley, James | |