Sport marketing

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Main Author: Mullin, Bernard J.
Other Authors: Hardy, Stephen, Sutton, William A.
Format: Book
Language:English
Published: Champaign Human Kinetics 2014
Edition:4th ed.
Subjects:
marketing
šport
hry
marketing strategický
manažment
spotrebitelia
výskum trhu
segmentácia trhu
produkty
značky
médiá
sponzorovanie
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Physical Description:483 s.
ISBN:978-1-4504-2498-1
1-4504-2498-8

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