Sports marketing <a> strategic perspective
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York
Routledge
2015
|
| Édition: | 5th ed. |
| Collection: | Sport management/marketing
|
| Sujets: | |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0205319 | ||
| 005 | 20240306140440.4 | ||
| 020 | |a 978-1-138-01596-8 | ||
| 020 | |a 978-1-138-01595-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Sports marketing |b <a> strategic perspective |c Matthew D. Shank and Mark R. Lyberger |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a New York |b Routledge |c 2015 | |
| 300 | |a 669 s. | ||
| 490 | 1 | |a Sport management/marketing | |
| 830 | 0 | |a Sport management/marketing | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a šport |
| 610 | 2 | 0 | |a prognózy |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a kontroling |
| 610 | 2 | 0 | |a kariéra |
| 100 | 1 | |a Shank, Matthew D. | |
| 700 | 1 | |a Lyberger, Mark R. | |