Foreign markets entry motives and strategies of polish exporters
Článok prezentuje výsledky výskumu poľských firiem, ktoré exportujú svoje výrobky na zahraničné trhy. Motívy, podmienky a formy expanzie. Marketingové stratégie poľských exportérov v procese internacionalizácie.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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