Can we advertise by the same way internationally? Cultural insight to France, the United Kingdom and the United States of America
Výskum v oblasti kultúrnych hodnôt krajín a význam ich poznania pre úspešné podnikanie. Porozumenie kultúrnym hodnotám spotrebiteľov. Hofstedeho model kultúrnej dimenzie. Kultúrne dilémy Trompenaarsa. Aplikácie rozmanitej kultúry v marketingu a kultúre.
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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