Tendencies in Development of Marketing and Sales from the Point of View of Purchasing Behaviour of Consumers under the Conditions of Sustainable Economy
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| Format: | Book Chapter |
| Language: | English |
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| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a Tendencies in Development of Marketing and Sales from the Point of View of Purchasing Behaviour of Consumers under the Conditions of Sustainable Economy |c Jaroslav Kita, Marta Grossmanová, Pavol Konštiak |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a výrobky ekologické |
| 610 | 2 | 0 | |a ekológia |
| 610 | 2 | 0 | |a prieskum |
| 100 | 1 | |a Kita, Jaroslav | |
| 700 | 1 | |a Grossmanová, Marta | |
| 700 | 1 | |a Konštiak, Pavol | |