MERCATOR tout le marketing à ľ ère numérique
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | French |
| Published: |
Paris
Dunod
2014
|
| Edition: | 11e éd. |
| Subjects: | |
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MARC
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| 245 | 1 | 0 | |a MERCATOR |b tout le marketing à ľ ère numérique |c Jacques Lendrevie, Julien Lévy |
| 250 | |a 11e éd. | ||
| 264 | 1 | |a Paris |b Dunod |c 2014 | |
| 300 | |a 1027 s. | ||
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| 610 | 2 | 0 | |a marketing priamy |
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| 610 | 2 | 0 | |a siete sociálne |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a marketing služieb |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a marketing mix |
| 100 | 1 | |a Lendrevie, Jacques | |
| 700 | 1 | |a Lévy, Julien | |