Seniors' Lifestyle and Its Role in the Perception of the Store Attributes
Psychografia a segmentácia životného štýlu. Vlastnosti obchodu a nákupné skúsenosti.
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0212915 | ||
| 005 | 20240502083533.3 | ||
| 041 | 0 | |a eng | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Seniors' Lifestyle and Its Role in the Perception of the Store Attributes |c Dagmar Lesáková |
| 520 | |a Psychografia a segmentácia životného štýlu. Vlastnosti obchodu a nákupné skúsenosti. | ||
| 610 | 2 | 0 | |a seniori |
| 610 | 2 | 0 | |a segmentácia |
| 610 | 2 | 0 | |a štýl životný |
| 610 | 2 | 0 | |a spokojnosť zákazníkov |
| 100 | 1 | |a Lesáková, Dagmar, 1949- | |