<The> Role of Alumni Relations in Higher Education Marketing Strategies
Význam absolventov pri marketingu vyššieho vzdelávania. Marketingové prístupy v propagácii vyššieho vzdelania. Implementácia vzťahov s absolventami do marketingových stratégií. Aktuálne trendy vo vzťahoch univerzít a absolventov.
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| Format: | Book Chapter |
| Language: | English |
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