Význam atribučných modelov v online marketingu
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| Format: | Book Chapter |
| Language: | Slovak |
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MARC
| LEADER | 00000nla a2200000 4500 | ||
|---|---|---|---|
| 001 | 0215422 | ||
| 005 | 20240502073608.3 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Význam atribučných modelov v online marketingu |c Jana Dzuričková, Stela Beslerová |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a marketing elektronický |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a modely |
| 100 | 1 | |a Dzuričková, Jana | |
| 700 | 1 | |a Beslerová, Stela | |