Využitie direct marketingu v marketingovom komunikačnom mixe
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | Slovak |
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MARC
| LEADER | 00000nla a2200000 4500 | ||
|---|---|---|---|
| 001 | 0215495 | ||
| 005 | 20240503093957.8 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Využitie direct marketingu v marketingovom komunikačnom mixe |c Natália Jergová |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a marketing priamy |
| 610 | 2 | 0 | |a mix komunikačný |
| 100 | 1 | |a Jergová, Natália | |