Behavioural aspects affecting the purchase of insurance – different behaviour of men and women
Behaviorálna ekonómia a poistný trh. Správanie pri dopyte po poistení, ktoré nie je v súlade s teoretickými modelmi. Rozdiely v dopyte po poistení podľa pohlavia. Faktory stimulujúce zakúpenie poistenia. Racionalita rozhodovania u pohlaví.
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