Sustainable E-marketing of Selected Tourism Subjects from the Mediterranean through Active Online Reputation Management
Meranie online reputácie vybraných entít v sektore cestovného ruchu.
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| Format: | Book Chapter |
| Language: | English |
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|---|---|---|---|
| 001 | 0223895 | ||
| 005 | 20240618121805.9 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Sustainable E-marketing of Selected Tourism Subjects from the Mediterranean through Active Online Reputation Management |c Peter Pollák, Peter Dorčák, Nikola Račeta, Nella Svetozarovová |
| 520 | |a Meranie online reputácie vybraných entít v sektore cestovného ruchu. | ||
| 610 | 2 | 0 | |a marketing elektronický |
| 610 | 2 | 0 | |a manažment destinačný |
| 610 | 2 | 0 | |a hotely |
| 610 | 2 | 0 | |a imidž |
| 100 | 1 | |a Pollák, František, 1985- | |
| 700 | 1 | |a Dorčák, Peter, 1979- | |
| 700 | 1 | |a Račeta, Nikola | |
| 700 | 1 | |a Svetozarovová, Nella | |