Marketing metrics <the> manager's guide to measuring marketing performance
Guardado en:
| Autor principal: | |
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| Otros Autores: | , , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Upper Saddle River
Pearson Education
2016
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| Edición: | 3rd ed. |
| Materias: | |
| Etiquetas: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0224022 | ||
| 005 | 20221107101035.1 | ||
| 020 | |a 978-0-13-408596-8 | ||
| 020 | |a 0-13-408596-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing metrics |b <the> manager's guide to measuring marketing performance |c Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a Upper Saddle River |b Pearson Education |c 2016 | |
| 300 | |a 439 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a oceňovanie |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a zisk |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a financie |
| 610 | 2 | 0 | |a siete mobilné |
| 610 | 2 | 0 | |a siete počítačové |
| 100 | 1 | |a Bendle, Neil T. | |
| 700 | 1 | |a Farris, Paul W. | |
| 700 | 1 | |a Pfeifer, Phillip E. | |
| 700 | 1 | |a Reibstein, David J. | |