Marketing management in other context

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Bibliographic Details
Main Author:	Mihalčová, Bohuslava, 1963-
Other Authors:	Socha, Luboš, Gontkovičová, Barbora, 1986-, Socha, Vladimír, Hajduová, Zuzana, 1974-, Soušek, Radovan, Kraus, Jakub
Format:	Book
Language:	English
Published:	Puławy DRUKARNIA WISŁA 2016
Edition:	1st ed.
Subjects:	marketing manažment marketing etika zákazníci marketing mix produkty ceny distribúcia propagácia reklama komunikácia marketingová manažéri
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