Multifactor Analysis of Online Reputation as a Tool for Enhancing Competitiveness of Subjects from Automotive Industry
Problematika online reputácie. Spôsoby a metódy jej merania pre vybrané subjekty, pôsobiace v automobilovom priemysle. Dôkladná multifaktorová analýza online reputácie sa realizovala na konkrétnej vzorke relevantných subjektov – 15 najpredávanejších európskych automobilových značiek roku 2014, pôsob...
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| Format: | Book Chapter |
| Language: | English |
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