Multi-channel marketing, branding and retail design new challenges and opportunities
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| Weitere Verfasser: | , , |
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley
Emerald
2016
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| Schlagworte: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0230453 | ||
| 005 | 20221107101049.7 | ||
| 020 | |a 978-1-78635-456-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Multi-channel marketing, branding and retail design |b new challenges and opportunities |c edited by: Charles McIntyre, T. C. Melewar, Charles Dennis |
| 264 | 1 | |a Bingley |b Emerald |c 2016 | |
| 300 | |a xiii, 259 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a budovanie značky |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a veľkoobchod |
| 610 | 2 | 0 | |a predajne |
| 610 | 2 | 0 | |a dizajn |
| 610 | 2 | 0 | |a obchod elektronický |
| 700 | 1 | |a McIntyre, Charles | |
| 700 | 1 | |a Melewar, T. C. | |
| 700 | 1 | |a Dennis, Charles | |