<The> Role of a brand in purchasing behavior of Generation X and senior customers: a study of various aspects of the impact of a brand
Porovnanie aspektov nakupovania a vplyvu značky u dvoch generácií. Výskum realizovaný individuálnymi rozhovormi.
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Chapitre de livre |
| Langue: | anglais |
| Sujets: | |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires: <The> Role of a brand in purchasing behavior of Generation X and senior customers: a study of various aspects of the impact of a brand
- Sustainability in values and behaviour. Typology of Generation Y
- Brand Meaning for Consumers From Dissimilar Generations
- Role of Brand Loyalty in Purchase of Sports Shoes
- How cool brands stay hot branding to generation Y and Z
- Do generations matter when marketing water? A study of consumption preferences across Generations X, Y, Z and Swing generation of seniors
- Chosen Aspects of the Parental Role from the Point of View of Three Generations