Marketing et vente des services associés 40 outils pour développer et commercialiser ces services
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | French |
| Published: |
Paris
Vuibert
2016
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| Series: | Collection Lire Agir
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0235068 | ||
| 005 | 20240226124458.3 | ||
| 020 | |a 978-2-311-62159-4 | ||
| 041 | 0 | |a fre | |
| 044 | |a FR | ||
| 245 | 1 | 0 | |a Marketing et vente des services associés |b 40 outils pour développer et commercialiser ces services |c Ronald Boucher, Philippe Callot |
| 264 | 1 | |a Paris |b Vuibert |c 2016 | |
| 300 | |a 186 s. | ||
| 490 | 1 | |a Collection Lire Agir | |
| 830 | 0 | |a Collection Lire Agir | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a stratégia obchodná |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a zákazníci |
| 100 | 1 | |a Boucher, Ronald | |
| 700 | 1 | |a Callot, Philippe | |