Marketing 4.0 <le> passage au digital
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | French |
| Published: |
Louvain-la-Neuve
<De> Boeck Supérieur
2017
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0235077 | ||
| 005 | 20240314075948.3 | ||
| 020 | |a 978-2-8073-0777-3 | ||
| 041 | 0 | |a fre | |
| 044 | |a BE | ||
| 245 | 1 | 0 | |a Marketing 4.0 |b <le> passage au digital |c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| 264 | 1 | |a Louvain-la-Neuve |b <De> Boeck Supérieur |c 2017 | |
| 300 | |a 160 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing elektronický |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a značky |
| 100 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Kartajaya, Hermawan | |
| 700 | 1 | |a Setiawan, Iwan | |