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Reputation realizing value from the corporate image

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Bibliographic Details
Main Author: Fombrun, Charles J.
Format: Book
Language:English
Published: Boston Harvard Business School Press 1996
Subjects:
podnik
imidž
hodnota podniku
aktíva
kapitál podnikový
zodpovednosť podniku spoločenská
výhody konkurenčné
kultúra podniková
riadenie podnikové
stratégia podniková
štúdie prípadové
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