Essentials of corporate communication implementing practices for effective reputation management
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon
Routledge
2007
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0235688 | ||
| 005 | 20240312115619.8 | ||
| 020 | |a 978-0-415-32826-5 | ||
| 020 | |a 0-415-32826-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Essentials of corporate communication |b implementing practices for effective reputation management |c Cees B.M. van Riel and Charles J. Fombrun |
| 264 | 1 | |a Abingdon |b Routledge |c 2007 | |
| 300 | |a 306 s. | ||
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a komunikácia firemná |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a organizácia |
| 610 | 2 | 0 | |a komunikácia interná |
| 610 | 2 | 0 | |a komunikácia externá |
| 610 | 2 | 0 | |a efektívnosť |
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a meranie |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a van Riel, Cees B.M. | |
| 700 | 1 | |a Fombrun, Charles J. | |