Marketing performance assessment in businesses in Slovakia
Význam hodnotenia marketingovej výkonnosti najmä v súvislosti s výkonnosťou podniku. Prehľad základných prístupov v oblasti merania marketingovej výkonnosti a najčastejšie používaných ukazovateľov. Analýza úrovne hodnotenia marketingovej výkonnosti podnikov na Slovensku, ako aj problémov merania mar...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Marketing performance assessment in businesses in Slovakia
- Factors affecting business performance
- Business performance measuring by selected indicators
- Approaches and determinants of business performance evaluation
- <The> Use of the Category of Financial Indicators in the Area of Marketing Performance Assessment in Businesses in Slovakia
- Assessing the Performance of a Marketing Approach Based on Customer Segmentation
- <The> Importance of key performance indicators in the process of performance evaluation of business entities active in the Slovak republic