Marketing planning process - reflection on the complex of activities that affect all aspects of business life
Definícia a jednotlivé fázy marketingového plánovania.
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0236082 | ||
| 005 | 20220722104225.1 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketing planning process - reflection on the complex of activities that affect all aspects of business life |c Helena Horáková, Marie Švarcová, Lukáš Volf |
| 520 | |a Definícia a jednotlivé fázy marketingového plánovania. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a ciele podnikové |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a marketing manažment |
| 100 | 1 | |a Horáková, Helena | |
| 700 | 1 | |a Švarcová, Marie | |
| 700 | 1 | |a Volf, Lukáš | |