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Influencing Consumer Decision-...
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Influencing Consumer Decision-making in the mHealth Sector - a Slovakia and Australia Study
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Bibliographic Details
Main Author:
Miklošík, Andrej
Other Authors:
Hasprová, Mária, 1970-
,
Žák, Štefan, 1971-
Format:
Book Chapter
Language:
English
Subjects:
zákazníci
spotrebitelia
rozhodovanie
zdravie
zdravotníctvo
marketing
propagácia
reklama
technológie nové
telefón mobilný
porovnanie medzinárodné
Slovensko
Austrália
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