Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 proceedings of scientific papers
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| Weitere Verfasser: | , , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Brno
Munipress
2017
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| Ausgabe: | 1st ed. |
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| LEADER | 00000nlm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0238798 | ||
| 005 | 20240522134234.2 | ||
| 020 | |a 978-80-210-8867-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 |b proceedings of scientific papers |c Katarína Grančičová et al. ; editorial and compilation work: Dana Hrušovská |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Brno |b Munipress |c 2017 | |
| 300 | |a CD-ROM [106 s., 7,1 AH] | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a marketing elektronický |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a segmentácia |
| 700 | 1 | |a Hrušovská, Dana, 1964- | |
| 700 | 1 | |a Suchánek, Petr | |
| 700 | 1 | |a Tóth, Miroslav, 1961- | |
| 710 | 2 | |a Fakulta podnikového manažmentu EU. Katedra podnikovohospodárska | |