Marketingový mix podniku
Pojem marketingový mix. Zložky marketingového mixu.
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | Slovak |
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MARC
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| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketingový mix podniku |c Silvia Hrehovčíková |
| 520 | |a Pojem marketingový mix. Zložky marketingového mixu. | ||
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a propagácia |
| 100 | 1 | |a Hrehovčíková, Silvia | |