Marketingová komunikace v místě prodeje POP, POS, in-store, shopper marketing
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | ceco |
| Pubblicazione: |
Praha
GRADA
2018
|
| Edizione: | 1. vydání |
| Soggetti: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0241974 | ||
| 005 | 20221107101038.1 | ||
| 020 | |a 978-80-271-0252-5 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketingová komunikace v místě prodeje |b POP, POS, in-store, shopper marketing |c Daniel Jesenský a kolektiv |
| 250 | |a 1. vydání | ||
| 264 | 1 | |a Praha |b GRADA |c 2018 | |
| 300 | |a 504 s. | ||
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a fair trade |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a simulácia |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a retailing |
| 610 | 2 | 0 | |a technológie nové |
| 610 | 2 | 0 | |a POP |
| 610 | 2 | 0 | |a POS |
| 610 | 2 | 0 | |a in-store |
| 610 | 2 | 0 | |a marketing shopper |
| 100 | 1 | |a Jesenský, Daniel | |