Image Management in a Touristic Destination: A Qualitative Approach Analysis of the Border City of Ciudad Juarez, Mexico
Analýza konceptu imidžu z hľadiska jeho komponentov zodpovednosti a účasti v manažmente medzi vládou (správa), spoločnosťou (kontext) a univerzitami (manažment). Vybratá teória odôvodnenia a tematická analýza s podporou softvéru Atlas-ti.
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| Format: | Book Chapter |
| Language: | English |
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