Adaptation of Key Factors of Retail Management in Central and Eastern European Fast-moving Consumer Goods Retail Companies
Identifikácia kľúčových faktorov maloobchodného manažmentu v segmente najúspešnejších rýchlo sa rozvíjajúcich spotrebných tovarov (FMCG) a analýza prispôsobenia ich sadzieb v strednej a východnej Európe.
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