Competitiveness of Small and Medium – sized Enterprises in the Single European Market
Definícia povahy a význam malých a stredných podnikov v Slovenskej republike. Poukázanie na marketingové predpoklady ich konkurencieschopnosti v EÚ na spoločnom trhu, bariéry, ich silné a slabé stránky, ktoré vyplynuli z kvantitatívneho prieskumu. Prieskum bol uskutočnený na vzorke 256 náhodne vybra...
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