Lilien, G. L., Rangaswamy, A., & De Bruyn, A. (2017). Principles of Marketing Engineering and Analytics (3rd Edition.). DecisionPro.
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Citação norma Chicago
Lilien, Gary L., Arvind Rangaswamy, and Arnaud De Bruyn. Principles of Marketing Engineering and Analytics. 3rd Edition. State College: DecisionPro, 2017.
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Citação norma MLA
Lilien, Gary L., et al. Principles of Marketing Engineering and Analytics. 3rd Edition. DecisionPro, 2017.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.