Spotřebitelé a marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
C.H.BECK
2018
|
| Edition: | 1. vydání |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0248513 | ||
| 005 | 20240221113208.8 | ||
| 020 | |a 978-80-7400-693-7 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Spotřebitelé a marketing |c Jan Koudelka |
| 250 | |a 1. vydání | ||
| 264 | 1 | |a Praha |b C.H.BECK |c 2018 | |
| 300 | |a xix, 354 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a psychológia |
| 610 | 2 | 0 | |a sociológia |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a skupiny sociálne |
| 610 | 2 | 0 | |a individualizmus |
| 610 | 2 | 0 | |a kúpa |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a segmentácia trhu |
| 100 | 1 | |a Koudelka, Jan | |