Data Envelopment Analysis – <A> Key To the Museums’ ‘Secret Chamber’ of Marketing?
Využitie analýzy obaľovania dát ako model hodnotenia efektívnosti marketingovej komunikácie v rámci múzeí. Inšpirácia výrobnou ekonomikou, z ktorej bola vybratá štatistická metóda a uvedená analýza obaľovania dát.
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