<The> Measurement Methods of Customer Value and Its Use in Small and Medium Sized Czech Enterprises
Prezentácia výsledkov výskumu metódy merania hodnoty zákazníka a ich využitie v procesoch riadenia marketingu spoločností prostredníctvom databáz CRM. Východiskovým bodom je teoretické preskúmanie problému.
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| Format: | Book Chapter |
| Language: | English |
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