ANZMAC 2017: Marketing for Impact Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia)

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Bibliographic Details
Corporate Authors:	ANZMAC 2017: Marketing for Impact. International Conference, RMIT University
Other Authors:	Robinson, Linda, Brennan, Linda, Reid, Mike, Abroun, Narjess, Baker, Jonathan
Format:	Book
Language:	English
Published:	Melbourne RMIT University 2017
Edition:	1st Edition
Subjects:	marketing marketing elektronický správanie spotrebiteľa digitalizácia médiá sociálne priemysel marketing medzinárodný politika verejná komunikácia výskum vzdelávanie maloobchod distribúcia služby marketing sociálny marketing strategický značky
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