TV Advertising Campaigns in the Context of Search-Centric Marketing
Aspekty marketingu, ktoré majú vplyv na úspech komunikačných kampaní.
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Bibliographic Details
| Main Author: |
Miklošík, Andrej |
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| Other Authors: |
Žák, Štefan, 1971-,
Hasprová, Mária, 1970-,
Kuchta, Martin, 1990- |
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| Format: | Book Chapter
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| Language: | English |
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| Subjects: | |
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