MarketingNet as a New Marketing Concept in Digital Economy
Moderná fáza mediálnej a spotrebiteľskej transformácie. Nové technológie ako hnacia sila marketingových zmien. Zdôvodnenie vzniku koncepcie MarketingNet. MarketingNet ako kľúčový marketingový koncept v digitálnej ekonomike.
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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