<The> Concept of Culture and its Consequences for Advertising-Strategy Effectiveness: a Comparative Cross-Cultural Analysis diplomová práca
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| Format: | Book |
| Language: | English |
| Published: |
Bratislava
2019
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| LEADER | 00000nbm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0253850 | ||
| 005 | 20191111104905.6 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a <The> Concept of Culture and its Consequences for Advertising-Strategy Effectiveness: a Comparative Cross-Cultural Analysis |b diplomová práca |c Monika Fehérová ; školiteľ: Tatiana Hrivíková |
| 264 | 1 | |a Bratislava |c 2019 | |
| 300 | |a 83 s. | ||
| 100 | 1 | |a Fehérová, Monika | |
| 700 | 1 | |a Hrivíková, Tatiana, 1959- | |
| 710 | 2 | |a Fakulta aplikovaných jazykov EU v Bratislave. Katedra interkultúrnej komunikácie | |