Marketing Communication in the Automotive Industry
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| Format: | Book Chapter |
| Language: | English |
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MARC
| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0256175 | ||
| 005 | 20240502074056.5 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketing Communication in the Automotive Industry |c Andrej Ralbovský |
| 500 | |a abstrakt | ||
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a priemysel automobilový |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a segmentácia trhu |
| 100 | 1 | |a Ralbovský, Andrej, 1991- | |