Jak na krizovou komunikaci
Krízová komunikácia firmy s verejnosťou. Čím sa riadiť, keď riadite krízu. Analýza problému. Definovanie stratégie. Formulácia oznámenia - vyjadrenia k situácii. Komunikácia problému na sociálnych sietiach. Niekoľko predpokladov, ako sa krízam vyhnúť.
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| Format: | Book Chapter |
| Language: | Czech |
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