Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Boston
CENGAGE Learning
2018
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| Édition: | 10th Edition |
| Sujets: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0258082 | ||
| 005 | 20240313124402.4 | ||
| 020 | |a 978-1-337-28265-9 | ||
| 020 | |a 1-337-28265-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Advertising, Promotion, and Other Aspects of Integrated Marketing Communications |c J. Craig Andrews, Terence A. Shimp |
| 250 | |a 10th Edition | ||
| 264 | 1 | |a Boston |b CENGAGE Learning |c 2018 | |
| 300 | |a 635 s. | ||
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a médiá |
| 100 | 1 | |a Andrews, J. Craig | |
| 700 | 1 | |a Shimp, Terence A. | |