Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston
CENGAGE Learning
2018
|
| Ausgabe: | 10th Edition |
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0258082 | ||
| 005 | 20240313124402.4 | ||
| 020 | |a 978-1-337-28265-9 | ||
| 020 | |a 1-337-28265-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Advertising, Promotion, and Other Aspects of Integrated Marketing Communications |c J. Craig Andrews, Terence A. Shimp |
| 250 | |a 10th Edition | ||
| 264 | 1 | |a Boston |b CENGAGE Learning |c 2018 | |
| 300 | |a 635 s. | ||
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a médiá |
| 100 | 1 | |a Andrews, J. Craig | |
| 700 | 1 | |a Shimp, Terence A. | |